Every time you complete a strategic marketing review you should review and update your standard PESTL analysis. Trawling through Government and other official and market reports can be a pain but you can make life easier by keeping an eye out for relevant media reports as you read the newspapers Read More
Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. A case study: haysmacintyre accountants and social media. The challenge The firm was (and remains) a leader in Read More
Last Friday, I ran one of the PM Forum’s popular “Coaching and Mentoring for Marketing Professionals” workshops which was hosted by law firm Devonshires. It was interesting to see why the delegates had chosen to attend the session, their objectives for the day covered: Learning how to work better with Read More
Having recently attended Netlaw’s Key strategies for law firms conference http://kimtasso.com/key-strategies-for-law-firms-netlaw-conference-report I was keen to see whether the accountants were concerned with the same issues. Chatham House rules were in place for this event so it is not possible to attribute the comments to particular individuals but amongst the speakers were: Read More
A few months back, after taking my daughter to hospital after she sustained a nasty cut following a genuine accident at a school science experiment, I was horrified that I started to receive text messages encouraging me to make a claim and indicating that I might be due around £3,000 Read More
