KimTasso

About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

Future marketing and BD managers – Managing challenging behaviour and Personal Development Plans (PDP)

A few top insights from last week’s full day training session by PM Forum. The session covered a lot of ground including: management skills, strategic thinking, financial scenarios, marketing and business development (MBD) theories, developing MBD plans, soft skills, gaining internal buy-in and managing a team. I pick a couple Read More

How to create a digital marketing strategy in a professional services firm

It was great to welcome the Optix Solutions team to deliver its first online training session for PM Forum  on 4th September. This new session “Creating a Leading Digital Marketing Strategy” guided delegates through the process of creating and implementing a digital marketing strategy. It comprised three elements: a) digital Read More

Chartered Institute of Marketing (CIM) updates standard and qualifications (2024)

Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More

2024-09-03T10:54:19+01:00September 3, 2024|Kim's Blog, Management Skills, Marketing, Social Media|

Book review – Mentoring: A complete guide to effective mentoring by Dr Ruth Gotian and Andy Lopata

I’ve reviewed many books on coaching and mentoring over the years. This Financial Times Guide was published in Spring 2024 and is particularly attractive to leaders who want to understand the value of mentoring in the workplace. It will be valuable to human resources professionals who implement or improve their Read More

2024-10-07T15:09:49+01:00September 2, 2024|Accountants, Kim's Blog, Lawyers, Management Skills, Relationship Management|

Why are my relationships like rollercoaster rides? Volatile relationships with heady highs and rock-bottom lows

Therapy clients sometimes report that their relationships are dramatic and volatile – swinging from heady highs to rock-bottom lows (and back again). Sometimes clients aren’t aware that they are repeating this pattern in their personal relationships. There are many possible reasons and explanations – some of which are linked.  With Read More

2024-08-21T09:36:24+01:00August 21, 2024|Kim's Blog, Relationship Management|
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