Marketing

Avoid “New lamps for old” – why the genie of marketing takes some effort

You will remember in Aladdin that the sorcerer tricks Aladdin’s wife into giving up the lamp containing the genie by offering to exchange “new lamps for old”. Perhaps there’s a moral in that story for professional service firms. I’ve noticed that a number of smaller legal, accountancy and property firms Read More

Sport and the law

Whilst wandering around the Supreme Court in Westminster the other day (don’t ask! But many thanks to the kind security guy who offered to take photographs after pointing out the angels on the ceiling), I noticed that there was an exhibition called “Sport and the Law”. As I work with Read More

2013-08-09T19:48:19+01:00September 24, 2012|Accountants, Kim's Blog, Lawyers, Marketing|

D&AD’s “The Art of Art Direction Masterclass” with Alexandra Taylor

The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More

2014-08-26T17:26:22+01:00September 21, 2012|Accountants, Kim's Blog, Marketing|
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