I have just finished writing a review of the book “Services Marketing” by Steve Baron, Kim Harris and Toni Hilton and I must say that it is so good to review a book that combines the academic rigour needed by those who have to teach marketing with the practical advice Read More
Oh dear – it seems that even when you are supremely successful at business development and generate good results for your clients, you can end up suffering at the hands of the media and your reputation takes a bashing. The mainstream and business news media devoted many column inches last Read More
When writing my book (Growing your property practice - due out in May) I researched a lot of property partnerships and companies to see how the best were dealing with marketing and promotion (amongst other things). And reading my London newspaper last week drew my attention to another example. In the distant Read More
When writing my book (Growing your property practice - due out in May) I researched a lot of property partnerships and companies to see how the best were dealing with marketing and promotion (amongst other things). And reading my London newspaper last week drew my attention to another example. In the distant Read More
As I draw to the conclusion of this term's various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and Read More