Kim’s Blog

Business development in large and small firms – what’s the difference?

Following a lively debate on a LinkedIn group, I recently wrote an article for Professional Marketing magazine http://www.pmforum.co.uk/ which explored whether the business development challenges and approaches in a large firm were significantly different from those in a small firm. The key areas explored included: Engagement Infrastructure Bureaucracy and influence Resources Read More

2013-08-07T17:58:13+01:00May 3, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Strategy|

10 top tips for targeting – bring focus to your sales efforts

Targeting is one of those interesting areas that sometimes falls between the marketing plan (where market sectors and ideal clients are described) and selling (where attention is concentrated on converting leads generated by marketing). At the other end of the scale, some firms simply have lists of named institutions and Read More

2015-12-11T13:59:47+00:00April 28, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Feedback from the PM Forum Marketing and Business Development Effective Writing Workshop

Earlier this week saw the first presentation of a half day training session on effective writing for marketing and business development (all PM Forum training courses are listed here: http://www.pmforum.co.uk/training/index.aspx#KT18Apr12). It was an ambitious agenda (and much of the feedback suggested that we should have devoted a whole day to Read More

2015-12-11T17:51:52+00:00April 21, 2012|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Selling, Web Sites|
Go to Top