Accountants

Book review: Professional services leadership handbook by Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner

The Professional services leadership handbook (subtitled “How to lead a professional services firm in a new age of competitive disruption”) was published in 2017 and it has taken a while to read and digest the contents and write this review. Professional services leadership is an important topic and the book Read More

2018-10-31T10:19:04+00:00October 31, 2018|Accountants, Kim's Blog, Lawyers, Management Skills, Strategy|

A personal approach to cross-selling

In my blog posts about referrer management and cross-selling, I usually tackle the subject from a firm-wide perspective – goals, strategy, planning, change management, systems, information, rewards and measurement. But many lawyers, accountants and surveyors – especially those at the early stages of their career – ask me what they Read More

Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion

A short while ago, I travelled to Birmingham for a West Midlands Professional Marketing Forum  meeting to talk about “Towards strategic marketing”. Yesterday, I presented at a professional services conference in Sussex (organised by Consortium  and supported by CIM) and presented on a similar topic. Whereas we often consider our lawyers, accountants and surveyors Read More

2018-07-18T11:32:31+01:00July 18, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|

Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA

I’m always on the lookout for great marketing and communications campaigns and I found an excellent sector initiative by a UK wide accountancy association - Manufacturing and engineering benchmarking thought leadership at MHA. It's a good accountancy marketing case study. The main research publication is the annual report (the latest Read More

2018-06-08T10:47:20+01:00June 8, 2018|Accountants, Kim's Blog, Marketing, Social Media|
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