Earlier this year we ran the first “Commerciality – Finance, Pricing, Innovation and Research” workshop through Professional Marketing Forum. https://www.pmforum.co.uk/training.aspx. I am delighted to report that the consensus was that it was a success (even though we have some tweaks to make to the timing for all the group exercises). Read More
This article “How technology drives marketing intelligence and efficiency” was published by Intapp on April 29, 2019 Intapp recently connected with industry influencer, Kim Tasso, to discuss how technology is impacting and improving marketing. Tasso, the managing director of RedStarKim Ltd., is an independent management consultant specializing in the professional Read More
This article “Driving successful marketing programs for professional services” was published by Intapp on March 29th 2019 https://www.intapp.com/blog_posts/successful-marketing-for-professional-services/ We recently connected with professional services expert and influencer, Kim Tasso to talk about marketing. Tasso, the managing director of RedStarKim Ltd, is an independent management consultant specializing in the professional services Read More
At the recent “Be more strategic” workshop (organised by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) the delegates - from law firms, accountancy practices, management consultancies and property partnerships – discussed a range of ideas and tools to be more strategic. Be more onion, time out from the tsunami and other strategy insights Read More
This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in Read More
