The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. BIT is the world’s first Government institution dedicated to the application of behavioural sciences. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Read More
At this week’s change management for professional practices workshop, I welcomed delegates from legal, accountancy and property firms. Their roles included managing partner, head of HR, operations manager, lawyer and property management team leader. Their change challenges included new technology adoption, shifting from dedicated to centralised services, succession, team performance Read More
This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More
Behavioural science is a popular topic at the moment and “Nudge: Improving decision about health, wealth and happiness” was published back in 2008. It has particular resonance in professional services as co-author Sunstein is a professor at an American law school. The basic premise is that we do not decisions Read More
Earlier this month I attended the British Psychological Society’s (BPS) Psychology means business conference in London. It was a day filled with excellent talks and fascinating insights. I have shared a few of the most interesting points here. Behavioural science Behavioural science was a big theme throughout the day – Read More
