behavioural science

30th PM Forum Conference – Beyond Boundaries and Breaking the Mould

This article "30th PM Forum Conference – Beyond Boundaries and Breaking the Mould" was published in the November/December edition of PM Magazine - PM Forum - Thanks to editor Matt Baldwin. To mark the 30th Annual PM Forum Conference we shifted venues to the bright, modern Minster Building in the Read More

2025-11-13T10:38:46+00:00November 10, 2025|Kim's Blog, Marketing, Statistics and trends, Strategy|

Coaching skills – How to work with people with fixed views and closed to new ideas (dealing with stubbornness)

At the recent PM Forum - PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” the issue of how to work with people with fixed views and closed to new ideas or refuse to consider change arose several times.  We avoided using labels such Read More

The EAST framework for behavioural nudges in marketing? (Change management)

The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. BIT is the world’s first Government institution dedicated to the application of behavioural sciences. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Read More

2023-08-29T10:15:46+01:00August 29, 2023|Kim's Blog, Management Skills, Marketing|

Change Management – Heads, Hearts and Hands

At this week’s change management for professional practices workshop, I welcomed delegates from legal, accountancy and property firms. Their roles included managing partner, head of HR, operations manager, lawyer and property management team leader. Their change challenges included new technology adoption, shifting from dedicated to centralised services, succession, team performance Read More

2023-07-07T09:34:28+01:00July 7, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Strategy|
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