A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Read More
I like freebies. And this free guide is a quick and easy read http://offers.hubspot.com/download-a-practical-guide-to-killer-marketing-content (registration required to download). The contents are: Know your audience (Build buyer personas and buyer profiles) Conduct a content audit Map content to the buying cycle Create your editorial calendar 10 tips to create killer content Follow Read More
Back in April 2010, I was rather complimentary about Basil’s book which provided an overall model of business development for those in smaller consultancies in the architecture and construction industry http://kimtasso.com/architecture-and-construction-marketing-and-selling-professional-services His latest book “Creating winning bids” is a quick and easy read over 110 pages and covers the following: Read More
As I am doing a fair amount of training and coaching on presentation pitches at the moment (particularly for actuaries, construction consultants and lawyers), I thought I’d take a look at the various books on presentation skills to recommend to people who ask for additional information. When I started reading Read More
I reviewed this book (Let's get real or let's not play - The demise of dysfunctional selling) back in March 2003 for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx but as a couple of people have asked about Frank Covey sales techniques lately I thought it was worth digging it out again. As well Read More
