Books

Book Review: The presentation book – how to create it, shape it and deliver it by Emma Ledden

I’ve just reviewed this book for PM (Professional Marketing) magazine and the article will appear shortly here http://www.pmforum.co.uk/magazine/ The book provides a good, solid introduction to the art of crafting and delivering a great presentation. It introduces three steps early: 1. Profile your audience 2. Structure and shape your message Read More

2014-02-11T19:50:09+00:00February 11, 2014|Kim's Blog, Management Skills, Marketing, Selling|

Book Review: Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves

This topic continues to generate an increasing amount of interest as the importance of emotional intelligence (aka soft skills) for leadership, management, marketing, selling and client relationship management becomes more generally known. There are many resources on this web site on the topic (use the search facility) and I provided Read More

Book review: “How to win friends and influence people” by Dale Carnegie – Still a valuable guide

I first read "How to win friends and influence people" way back in January 1984. That’s nearly 30 years ago (the book was actually written back in 1938). It had a profound effect on me - despite the fact that I am a psychologist and have read thousands of books Read More

Strategic positioning: Can the professions constantly innovate?

At the recent Professional Marketing Forum conference  there were a number of sessions where the topic of strategic positioning arose. At an early point in the proceedings, Simon Slater talked about competitive positioning strategy. He mentioned Rita McGrath’s book “The end of competitive advantage” who argued that “strategy is stuck”. Read More

2013-10-06T18:36:44+01:00October 6, 2013|Accountants, Kim's Blog, Lawyers, Strategy|
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