I’m nervous about books on social media – things change so fast. But people ask me about which books I would recommend. This one is aimed at Google+ for business (B2B) generally but the professions will learn lots from it as there are examples from real estate, consultancy, selling, journalism, Read More
At the start of 2013 I identified two main themes for my consultancy (and content strategy) – pricing and project management. They are, of course, linked. Earlier in the year I did some research into the pricing of family law services and have been interested to see that lots of Read More
A while back I blogged about some of the best books on account management http://kimtasso.com/getting-to-grips-with-key-account-management-kam but I omitted to mention this book (Seven keys to managing strategic accounts) which was published in 2003. It’s important because it is a joint effort with Miller Heiman – the creators of strategic selling® - Read More
I was invited to lead a half day workshop for marketers and lawyers at LawNet recently on this topic. We covered a lot of ground – some of which I have written about in previous blogs (see links below), particularly the 7P buy in model and toolbox. However, there were Read More
I liked both “Who moved my cheese?” (Spencer Johnson) and “Our iceberg is melting” (John Kotter) – two fables about how to manage individual and business change. And now the professions have their own story about succession in a partnership. With a distinctly “Watership Down” feel – the main characters Read More
