brand awareness

Aspiring MBD Leaders – Advice from a Chief Commercial Officer (CCO)

This article is one in a series supporting the Home – PM Forum training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers preparing for their next career move). Leor has worked hard during his successful professional services marketing career – spanning legal, accountancy and consulting firms – Read More

Marketing and Business Development (MBD) property firm case studies (2024-2025)

Following the recent compilations of case studies for law firms (Marketing and Business Development (MBD) law firm case studies) and accountancy firms (Marketing and Business Development (MBD) accountancy firm case studies), here are some from property and real estate firms. Marketing and Business Development (MBD) property firm case studies (2024-2025). Read More

2025-12-08T11:29:40+00:00December 8, 2025|Kim's Blog, Management Skills, Marketing, Property, Social Media, Strategy|

Strategic marketing case study – Brand at Mishcon de Reya lawyers

At the 30th Annual PM Forum Conference, Elliot Moss | LinkedIn shared law firm Mishcon de Reya’s growth story leveraging strategy, brand and advertising (see 30th PM Forum Conference – Beyond Boundaries). His humility was touching – considering he is widely considered the poster boy of professional services marketing. Our Read More

2025-11-13T10:37:07+00:00November 13, 2025|Kim's Blog, Lawyers, Marketing, Strategy|

Hands on guide to SEO (digital marketing training)

Chloe Christine | LinkedIn of Legal Marketing UK - TBD Marketing Agency for Lawyers led an information-packed workshop on SEO for PM Forum - PM Forum. SEO is a core element of digital marketing – and the search algorithms change all the time. Many professional services firms use external agencies Read More

2024-07-02T10:45:31+01:00July 2, 2024|Kim's Blog, Marketing, Web Sites|
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