Last week, I had the good fortune to spend the morning with some bright young professional services marketing folk at a workshop entitled “Marketing and Business Development Planning in a nutshell”. We acknowledged that whilst marketers needed detailed marketing and BD plans, fee-earners only needed a short, sharp one page summary Read More
Recently, I ran another of the successful Business development for lawyers full day training sessions in London. Unusually, the delegates were predominantly from commercial areas including corporate, property and employment representing a range of small and larger firms from across the UK. Some of their target markets were interesting: aviation, Read More
Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: http://www.hubspot.com/15-business-blogging-mistakes-and-easy-fixes/ - although there were a couple of the 15 points which appeared to duplicate information. One of the most valuable elements of the ebook is the statistics: Read More
I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Listen to the market (research) Attend events (market intelligence/make connections) Follow up Manage your contacts Prioritise your pipeline Promote your referrers and clients Create a campaign Optimise your Read More
I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Recruiting your own marketing person Existing active programme of activities? Level of involvement of partners/lawyers? Generalist or specialist? Tactical or strategist? Detailed job description? How will you measure Read More