Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

Posted on: March 16, 2020 Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes – Client, Community and Business. I thought I’d highlight some […]

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New CIM professional marketing qualifications 2020

Posted on: March 9, 2020 New CIM professional marketing qualifications

The Chartered Institute of Marketing (CIM)  is the professional body for marketers in the UK and it regularly updates its professional marketing qualifications at certificate, diploma and post-graduate diploma levels. I reviewed past changes in October 2014. Here is an overview of the new CIM professional marketing qualifications 2020 (which started running in September 2019). […]

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The growth of MarTech in professional services

Posted on: March 5, 2020 The growth of MarTech in professional services

These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, surveying or consultancy practices and […]

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Boost business development success with coaching

Posted on: February 17, 2020 Boost business development success with coaching

Training provides the relevant knowledge for lawyers, accountants and surveyors to know what they need to do to develop more business – whether through marketing, selling or relationship management. Coaching provides one-to-one support to help them develop the motivation, confidence and skills to apply that knowledge to their particular markets and services. It helps them […]

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Six themes for Proactive Marketing and BD Executives (2019) – Careers, Communications, Difficulties, Goals, Expertise and Mind sets

Posted on: January 2, 2020 Six themes for Proactive Marketing and BD Executives (2019) – Careers, Communications, Difficulties, Goals, Expertise and Mind sets

At the recent Proactive Marketing Executive workshop by PM Forum https://www.pmforum.co.uk/training.aspx there were six themes for Proactive Marketing and BD executives – Careers, Communications, Goals, Difficulties, Expertise and Mind sets. 1. Take responsibility for your career development There was a lot of interest in career development. Some (larger) firms have competency frameworks and a clear […]

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