Marketing basics – What are the 4Ps and why are they still useful? (Video)

Posted on: May 11, 2020

My latest video (7 minutes) is “Marketing basics – What are the 4Ps and why are they still useful?”. It will help you avoid making a common mistake to ensure that your marketing is effective. The video is designed for non-marketers who want to understand one of the most influential frameworks in marketing and how […]

Read More

Marketing in a time of Coronavirus – Pragmatic ideas

Posted on: May 7, 2020 Marketing in a time of Coronavirus – Pragmatic ideas

“Love in a time of Cholera” by Gabriel García Márquez is a great book. It reflects many themes we are experiencing today such as the Coronavirus plague and the attempts to maintain relationships across great distances. So what about marketing in a time of Coronavirus? Once professional service firms transitioned staff to working from home […]

Read More

Marketing strategy for accountants and tax advisors (Video)

Posted on: May 6, 2020

On 23rd April, in conjunction with Tim Prizeman of Kelso PR, I participated in a webinar on “Emergency marketing for accountants – launching services and gaining clients during the crisis and recovery”. My 17 minute segment focused on marketing strategy for accountants and tax advisors – but the principles are the same for law firms […]

Read More

Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

Posted on: March 16, 2020 Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes – Client, Community and Business. I thought I’d highlight some […]

Read More

New CIM professional marketing qualifications 2020

Posted on: March 9, 2020 New CIM professional marketing qualifications

The Chartered Institute of Marketing (CIM)  is the professional body for marketers in the UK and it regularly updates its professional marketing qualifications at certificate, diploma and post-graduate diploma levels. I reviewed past changes in October 2014. Here is an overview of the new CIM professional marketing qualifications 2020 (which started running in September 2019). […]

Read More

Original branding by Matt Playford · A site by Fresh01