Insights into assertiveness, confidence and effectiveness (2020)

Posted on: October 9, 2020 Insights into assertiveness, confidence and effectiveness (2020)

A half day digital workshop by Professional Marketing Forum  took place in early October for a number of marketing and business development professionals from legal and accountancy firms. Assertiveness, confidence and effectiveness were the topics of discussion. Key takeaways The key takeaways from the delegates included: Self-confidence  is based on self-esteem which is determined by […]

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Proactive Marketing/BD Executive (Oct 2020) – Session highlights

Posted on: October 6, 2020 Proactive Marketing/BD Executive (Oct 2020) – Session highlights

At the Professional Marketing Forum, we ran our first digital version of the popular full day “Proactive Marketing/BD Executive” training workshop at the start of October. We were over-subscribed so will be looking at further dates soon (please contact PM Forum if you are keen to know in advance). This article summarises the main discussion […]

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KAM Basics – Bowties and Diamonds (Video)

Posted on: October 4, 2020

In this short video (4 minutes) I address some KAM Basics – Bowties and Diamonds (Video). What key client relationships look like when they are a bowtie or diamond configuration. (Video script KAM Basics – Bowties and Diamonds) Hi I’m Kim Tasso And today I am going to talk about an idea to help client […]

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Six themes on cross-selling and referrer management workshop highlights (2020)

Posted on: September 17, 2020

Yesterday I facilitated an interactive workshop through the Professional Marketing Forum  on cross-selling and referrer management. I promised the delegates – representing a range of legal and accountancy practices – that I would summarise and share the key points arising from the session and the six themes to supplement their learning resources. Aims and issues […]

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Emerging marketing and business development roles – taking responsibility for future-proofing your career

Posted on: September 2, 2020 Emerging marketing and business development roles – taking responsibility for future-proofing your career

At the start of 2020, I talked to Totum Partners – specialists in the recruitment of professional service marketers. A version of this article appeared in the February 2020 edition of Professional Marketing Magazine. Marketing and professional services are changing fast – and technology even faster. I was keen to learn what new roles and […]

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