Buy-in

Classic management book reviews – The McKinsey way, Good to great, How to manage organisational change and Strategic Selling

At recent consulting, strategy and change management workshops delegates asked about some classic management books. I also noticed that “Good to great” was frequently referenced in some of the latest management thinking. As I had published the reviews below before starting this blog in 2008, I thought I’d re-post them Read More

2022-05-24T17:10:18+01:00May 24, 2022|Kim's Blog, Management Skills, Selling, Strategy|

Ten top takeaways on stakeholder engagement and buy in

At this week's “Buy in, Engagement and stakeholder management” workshop with PM Forum  delegates from legal and accountancy firms across the UK identified their ten top takeaways on stakeholder engagement and buy in. Build your credibility What is required for credibility? There are numerous elements including: qualifications, experience, knowledge (of Read More

2022-04-29T11:58:06+01:00April 29, 2022|Kim's Blog, Marketing, Relationship Management|

Book review: How to advance your career in professional services marketing by Dominic Ayres

This article was published in the April 2022 edition of PM Magazine. A book review: How to advance your career in professional services marketing by Dominic Ayres. It’s a useful and timely book for those planning their careers in professional services marketing and business development. It starts at launching your Read More

2022-04-22T14:47:05+01:00April 22, 2022|Kim's Blog, Management Skills, Marketing|

Reflections from Marketing and Business Development Executives (April 2022)

Last week we had a full house at the PM Forum’s “Proactive Marketing and Business Development Executive” full day online workshop with delegates from across the UK (and one from Singapore). We covered a huge amount during the day. Reflection is a key part of learning and so here I Read More

2022-04-22T14:51:46+01:00April 12, 2022|Kim's Blog, Marketing|
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