At the end of 2018 I was invited to facilitate a Managing Partners’ Forum breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of Read More
Thanks to Pippa Blakemore for this great and comprehensive review of my recent book "Social media in business development and relationship management: A guide for lawyers". Further details of the book are available here: https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers Social media in business development and relationship management: A guide for lawyers Social media can Read More
Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education Read More
This article "Professional Marketing Forum conference report 2018: The Bare Necessities" was published in Professional Marketing magazine I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Read More
At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion: 1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought Read More
