Vuture – Marketing and relationship management automation in professional services firms

My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, Read More

By |2018-04-17T16:28:59+01:00April 17, 2018|

6 trends for marketers to watch – Compliance, video, creativity, social business, crowdsourcing and big data

As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye:  1.     Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and Read More

By |2014-02-17T09:52:14+00:00February 17, 2014|
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