Conference

Client Experience Management (CEM) – Research into the client journey at law firms

Whilst presenting a paper on strategic marketing at a recent professional services marketing conference in Sussex http://kimtasso.com/strategy-silos-is-marketing-guilty-too-align-integrate-focus-educate-and-champion/, one of my fellow presenters was Jonathan Winchester, chief executive of insight6 Limited https://insight6.com/ (which some of you may know as Shoppers Anonymous). He gave a fascinating talk about Client Experience Management (CEM Read More

2018-07-20T11:51:42+01:00July 20, 2018|Kim's Blog, Lawyers, Marketing, Relationship Management|

Nine takeaways from the second annual Estates Gazette property marketing summit

On 25th June I went along to the fabulous conference venue at 30 Euston Square for the second annual Estates Gazette property marketing conference. It was an interesting line-up of speakers and panellists. Here are my top takeaways (some of which were tweeted under #EGSummit): 1. “Marketing used to be Read More

2015-07-07T19:35:45+01:00July 7, 2015|Kim's Blog, Marketing, Property, Social Media|

Client Relationship Management (CRM) for local government lawyers

Having recently done some work with local Government legal departments on the subject, I was delighted to be invited to the LGG (Local Government Lawyers) Annual Weekend School in Exeter to facilitate a session for business managers on client relationship management. So in an interaction session on Client Relationship Management Read More

2015-04-23T11:18:15+01:00April 23, 2015|Kim's Blog, Lawyers, Relationship Management|
Go to Top