Health warning: This book "The Analytical Marketer – How to transform your marketing organization" by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation. This is an Read More
My conference report for the Professional Marketing Forum’s 21st Conference “All about the journey” which focused on Client Experience Management (CEM) was published in this month’s edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx . It’s hard trying to tease out the most important insights from what proved to be a jam-packed Read More
Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – Read More
Earlier this year, Draw Group released its third Legal Sector Digital Benchmark study into the web sites of 30 law firms – analysing 55 touchpoints on the “path to purchase” model (awareness, engagement, conversion and loyalty). Of the 30 websites the report examined: Website design Conventions are changing. Designs that Read More
I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a Read More
