Don’t try to eat the white elephant whole – thoughts on change management and leadership

Posted on: November 18, 2019 Don’t try to eat the white elephant whole – thoughts on managing change and leadership

At the recent “Change management and leadership” workshop run by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx we experimented with different tools and techniques to help lead and manage change. But one thing that the delegates focused on was “Don’t try to eat the white elephant whole”. Let me explain our thoughts on managing change and leadership. What’s […]

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Book Review: Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten

Posted on: October 18, 2019 Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten

This review appeared in the most recent addition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx “Helping people change: Coaching with compassion for lifelong learning and growth” is an important book for those interested in behaviour change and change management– whether as a professional coach, a leaning and development expert or a leader who wants to engage and […]

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Change management and Employee engagement

Posted on: April 8, 2019 Change management and Employee engagement

At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management—A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has a direct impact on service […]

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10 key points all about buy-in in professional services (Manchester and Dublin 2019)

Posted on: March 3, 2019 all about buy-in in professional services (Manchester and Dublin 2019)

I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 people signed up – one […]

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Top persuasive writing tips – Audience, structure and content (Feb 2019)

Posted on: February 9, 2019 Top persuasive writing tips – Audience, structure and content (Feb 2019)

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]

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