Kim TassoChange management and Employee engagement
Posted on: April 8, 2019
At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management—A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has a direct impact on service […]
10 key points all about buy-in in professional services (Manchester and Dublin 2019)
Posted on: March 3, 2019
I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 people signed up – one […]
Top persuasive writing tips – Audience, structure and content (Feb 2019)
Posted on: February 9, 2019
These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]
Getting to grips with Instagram marketing in professional services
Posted on: January 28, 2019
I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso1.wpengine.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I noted that there were a […]
Book review: Reinforcements: How to get people to help you by Heidi Grant
Posted on: October 3, 2018
The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses both. It’s stuffed with interesting […]