Marketing in a digital world – Conscious Solutions seminar review

Posted on: December 2, 2014

I went along to the final session in the 2014 roadshow (which was held in London) to see what Conscious Solutions had identified as the top priorities for professional services marketing in a digital world. I joined the marketers’ stream which was really informative but also heard positive feedback from the lawyers and accountants who […]

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Opportunities and challenges in the legal market – presentation by Steve Billot of Duff and Phelps

Posted on: November 5, 2014

I was fortunate to be at an event organised by Rix & Kay Solicitors http://www.rixandkay.co.uk/ a week ago where Steve Billot of Duff and Phelps http://www.duffandphelps.com/expertise/our_team/Pages/bio.aspx?itemid=546&list=People  gave a presentation on opportunities and challenges in the legal market. What struck me was that whilst law firms are playing in an increasingly competitive market where the need […]

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Family Law Panel Westminster Forum 2014 – “Couples break up – Families don’t need to”

Posted on: October 28, 2014

As a psychologist and trainee psychotherapeutic counsellor, a consultant who works with many family lawyers, a divorced mum who ensured my children’s father played a major role in their lives and as a long-time supporter of the not-for-profit organisations OnlyMums http://www.onlymums.org/ and OnlyDads http://www.onlydads.org/, I was delighted to attend my second Westminster Forum on the […]

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Legal marketing case studies – Farrer & Co Lexis® Interaction® and Berwin Leighton Paisner Siteimprove web governance suite

Posted on: October 3, 2014

At the recent PM Forum conference, I picked up some legal marketing case studies from technology suppliers there about the use of marketing technology by law firms. Farrer & Co CRM Farrer & Co (220 fee-earners including 78 partners) has used CRM solution Lexis® Interaction® since 2005. As part of a larger Microsoft upgrade initiative, […]

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Marketing Technology – To automate or not to automate legal pitch and tender documents? (Enable’s PitchPerfect system)

Posted on: July 7, 2014

I have been helping law firms for almost two decades with their major informal pitches and formal tenders. I’m pleased to report that my success rate is almost 100%. I train both marketing/business development people and lawyers themselves in effective sales and pitch techniques. So I was interested to hear about what the former Tikit […]

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