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Where do I start? Business Development for Lawyers (MBL Private Client Training July 2015)

At a recent MBL seminar on “Developing and sustaining your private client practice” https://www.mblseminars.com/Outline?progid=5747&AddSeminarToBasket=1026988 a delegate said that while she found the day really good, she had so many ideas that she didn’t know where to start. So this blog post is for her. 1. Understand the numbers Make friends Read More

2015-07-21T11:15:01+01:00July 21, 2015|Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|

Update on digital marketing and social media in the professions (May 2015)

Last week, I was joined by 18 senior and junior enthusiastic delegates from across the professions for an update on digital marketing and social media in the professions at a PM Forum training session http://www.pmforum.co.uk/training/ . Thanks to Dentons in the City for hosting. I promised to provide a summary Read More

2015-05-17T19:44:17+01:00May 17, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|

Back to basics – The importance of segmentation and personas

While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More

2016-10-28T10:39:05+01:00November 25, 2014|Kim's Blog, Marketing, Strategy|
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