Case study: haysmacintyre accountants and social media

Posted on: July 4, 2011

Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. The firm was (and remains) a leader in the not for profit sector and had an active programme of newsletters, seminars, sponsorship and […]

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Conference report – RICS London Social Media Conference 2011

Posted on: April 4, 2011

Those of you following me on Twitter (RedStarKim) will have seen numerous tweets from me bearing the hashtag #ricssm and this blog provides a more detailed account of the introduction to social media for property conference on 4th April 2011. Peter Bradley of Orbital Media and our chair kicked the afternoon off – we were all […]

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A beginner’s guide to LinkedIn for lawyers, accountants and surveyors

Posted on: January 25, 2011

As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs on why and how to use Twitter in December 2009 several of my clients (including the barristers) have asked for a beginner’s guide to LinkedIn for lawyers, accountants and surveyors as social selling is an increasingly important […]

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SMART Social Media for Business Conference highlights

Posted on: January 21, 2011

Yesterday I had a fabulous day at the SMART Social Media for Business conference in Westminster. I tweeted throughout the day, and there was a LOT of material, but here are some of the most memorable bits. Setting the scene John Barnes (Incisive Media) opened the event and then Charlie Osmond (Fresh Networks) and Amelia […]

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White paper on social media in selling for lawyers, accountants and surveyors

Posted on: December 15, 2010

A while back I got together with a well known consultant in digital marketing and social media to produce a White Paper providing guidance to lawyers, accountants and surveyors – and their business development advisers – on the use of social media in selling and integrating social media into their marketing, selling and relationship management activities. […]

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