Property marketing case study – CBRE at MIPIM with bears and bulls video and social media

Posted on: July 1, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property marketing, I spoke to Barbara Becchetti of CBRE http://www.cbre.eu/emea_en Campaign planning MIPIM, the annual four day event for the real estate industry which takes place in Cannes, France each March remains a major […]

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Clown fish? Book review of “Rainmakers and Trailblazers: Business Development for Lawyers” by Charles Christian

Posted on: June 9, 2014

Just had to share this review of “Rainmakers and Trailblazers – a step by step guide to business development for lawyers” from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ “That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business development. Called Rainmakers and Trailblazers: […]

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Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management

Posted on: May 19, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist in the publishing industry. http://www.onemanandhisblog.com/ […]

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11 top tips on marketing and business development writing in the professions

Posted on: April 30, 2014

Earlier today I ran a sold out half day “Marketing and business development writing workshop”    http://www.pmforum.co.uk/training/ in London with participants from across the professions in the UK. As always, I asked the delegates to tell me the most useful idea that they picked up during the session and here are their views: Plan – Take […]

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Book review – Rainmakers and Trailblazers: A step by step guide to Business development for lawyers

Posted on: April 28, 2014

Another review of my latest book on Business development for lawyers, this time from Jamie Butler who is Head of Training and Development at Russell-Cooke http://www.russell-cooke.co.uk/ “I read this new guide to business development (BD) wearing two hats: firstly as an ex-solicitor who remembers the challenge of combining marketing, selling and relationship management with high fee-earning […]

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