Media Relations

Persuasive writing tips – Five technical questions

During a recent MBL persuasive writing course in Manchester we addressed many of the same issues as on previous writing courses (see, for example: http://kimtasso.com/whats-right-write-highlights-persuasive-writing-business-development-workshop/ and http://kimtasso.com/five-favourite-thoughts-on-fantastic-writing-from-a-business-development-writing-workshop-2015/ and http://kimtasso.com/business-development-writing-lawyers-13-top-tips-writing-impact/). But there were also some specific questions which the delegates asked me to address in a blog post on persuasive writing Read More

2017-03-31T15:46:56+01:00March 31, 2017|Accountants, Kim's Blog, Lawyers, Marketing, Psychology|

What’s right to write? Highlights from a persuasive writing for business development workshop

Last week I was joined in London by accountants, tax advisers, surveyors, lawyers and business development folk for the first public workshop on persuasive writing for business development.  Writing topics of interest At the outset, I asked the delegates to share their areas of interest or concern and their main Read More

2017-02-02T10:43:01+00:00February 2, 2017|Accountants, Kim's Blog, Lawyers, Marketing, Web Sites|

Book Review – The Thought Leadership Manual by Tim Prizeman

I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a Read More

2016-06-01T10:06:17+01:00June 1, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Book review: Managing online reputation – How to protect your company on social media by Charlie Pownall

I’ve just reviewed this book on "Managing online reputation" for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ It’s a timely book considering the increasing use of social media in professional service firms and the underlying fear that problems in this arena – whether of internal or external origin – could have a catastrophic Read More

2016-03-23T08:29:49+00:00March 23, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media|

Property marketing: Trends and challenging convention (Summary of EG Property Marketing summit speech)

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 (#marketingsummit) I gave a presentation entitled “Challenging convention: prioritising investment – from traditional to sophisticated marketing in the new property world”. This is a summary of the key points from my presentation – please email Read More

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