Legal Marketing Technology Case Studies – Highlights from Conscious Solutions “Marketing in a digital world”

At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions provided insights into a number of legal marketing technology case studies. Boys and Maughan Storytelling client case study on collaborative family law using video Integration with Child Support Agency calculator Process fact Read More

2014-12-02T16:58:52+00:00December 2, 2014|Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|

Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building

The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – Read More

2013-12-20T10:54:36+00:00December 20, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy, Web Sites|

Marketing strategy for personal injury lawyers at MASS conference

At the MASS (Motor Accident Solicitors Society) conference last week, I was asked to introduce the panel on marketing with an overview of the need for a marketing strategy for personal injury lawyers when trying to reach the consumer. And in just 15 minutes! The key points I covered Read More

2013-10-30T18:06:38+00:00October 30, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy, Web Sites|

Case Study – UK tax rates app from Haines Watts accountants

I am still receiving additional material to supplement  the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website Read More

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