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Brand basics

There’s lots of talk about brands at the moment. But some people fail to realise that branding is a specialist area of marketing and communications and stretches way beyond the name of your firm/organisation and a nice logo. It’s a big subject (I regularly use around five different models to Read More

2015-11-20T19:26:05+00:00October 11, 2011|Kim's Blog, Lawyers, Marketing, Strategy|
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