Kim TassoMarketing basics – What are the 4Ps and why are they still useful? (Video)
Posted on: May 11, 2020My latest video (7 minutes) is “Marketing basics – What are the 4Ps and why are they still useful?”. It will help you avoid making a common mistake to ensure that your marketing is effective. The video is designed for non-marketers who want to understand one of the most influential frameworks in marketing and how […]
Legal market research – The 2016 NatWest Financial Benchmarking Report
Posted on: May 13, 2016This continues the series of blogs reviewing legal market research. For the fourth year, the NatWest Professional Services team has worked with accountant Robert Mowbray to produce a report looking at 390 law firms (employing 17,200 people and with a combined income of £1.43bn) in the SME sector (revenues below £35m) – including a comparison […]
10 tips on price communications for professionals
Posted on: April 28, 2016
When I talk to professionals about price communications there appears to be some confusion between two separate activities. First, there needs to be a pricing strategy – I’ve addressed this in various blogs (see, for example, http://kimtasso.com/the-pricing-and-value-of-legal-services/) – which might include premium pricing for a skimming strategy or a lower price to achieve rapid penetration. Establishing […]
Legal market research – Perceptions and needs of consumers and small businesses
Posted on: April 24, 2016I regularly facilitate a public training session for CLT on “Client care, service excellence and retention” http://www.clt.co.uk/course/Client-Care-Service-Excellence-and-Retention/. During the workshop we spend time considering various legal market research reports. I have blogged a lot about commercial client research and the needs of general counsel in the past (see the related links below). This blog supplements […]
Be more T Rex – Client management with dinosaurs
Posted on: October 23, 2015
Profitability through dinosaurs? Often during my training sessions on client service, client management, relationship management or key account management (KAM) with lawyers, accountants and surveyors I’ll spend some time drawing dinosaurs. And last week I was finally persuaded to share my ideas on a blog. Onwards plods the Diplodocus You see sometimes I describe a […]