Professional Services Marketing

10 key points all about buy-in in professional services (Manchester and Dublin 2019)

I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 Read More

2019-03-03T12:37:33+00:00March 3, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management|

Getting to grips with Instagram marketing in professional services

I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I Read More

2019-01-28T10:52:48+00:00January 28, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Social Media|

Effective marketing – a discussion with managing partners

At the end of 2018 I was invited to facilitate a Managing Partners’ Forum breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of Read More

2021-04-03T15:21:06+01:00January 11, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy|

Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories (2018)

At the 2018 Professional Marketing Conference, there was the usual client panel where clients of legal, accountancy and property professional services firms gave their views on marketing and client service. Continuing the series of Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Read More

2021-04-03T15:55:07+01:00November 8, 2018|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Selling, Statistics and trends|
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