Professional Services Marketing

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

At the recent Training - PM Forum on “Buy-in, engagement and stakeholder management” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. The session used the 7P model of buy-in to explore rational and emotional tools to achieve buy-in: Plan, Read More

2024-03-01T08:56:21+00:00March 1, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The delegate aims, views and key takeaways are shown below. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. We looked at case studies from professional services firms. From the Read More

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