A dozen trainee solicitors joined an MBL online workshop on “A Trainee’s Guide to Marketing & Business Development (MBD) in a Law Firm”. This article summarises delegates’ key takeaways and actions plans. Trainee solicitors’ role in marketing and business development – LinkedIn and networking. The online interactive session (see Kim Tasso – MBL Read More
I’ve summarized the highlights of the recent PM Forum online training workshop: “Strategic Marketing and BD Planning: In a nutshell”. Most of the delegates were in general MBD roles (mostly at executive level) – two were focused on event planning. Some were within large teams (30+) and others were in Read More
This article is one in a series supporting the Home – PM Forum training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers preparing for their next career move). Leor has worked hard during his successful professional services marketing career – spanning legal, accountancy and consulting firms – Read More
I’ve assembled some further recent case studies showcasing the latest developments in professional services marketing. Brand and internal engagement feature heavily across them all. Signposts to earlier case studies are shown below. Marketing case studies: Sponsorship, brand campaigns and podcasts Albert Goodman (accountancy) – Sponsorship Devonshires (law) – Brand evolution Read More
What were the key themes arising at the recent PM Forum – PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management”?. 60% of the delegates from law and accountancy firms (including those in the energy, financial, public sector, charities and education sectors) across UK were focused on KAM for Read More
