Professional Services Marketing

Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Training - PM Forum. It was an energetic and exciting day where everyone took away different ideas and actions. Future Read More

2023-12-12T11:56:34+00:00December 12, 2023|Kim's Blog, Management Skills, Marketing, Relationship Management|

28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

For over 20 years I have attended and reported on the annual Professional Marketing conference. Sometimes I have also presented sessions. The latest conference was reported in the winter edition of PM Magazine. Thanks to editor Matt Baldwin for his assistance. The theme of the 28th conference this year was Read More

2023-11-24T09:58:30+00:00November 24, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing|

Rainmaking best practice in professional services firms (Selling behaviours)

As an fan of Challenger sales (and the variant Insight Selling Insight selling - building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. His research on rainmaker best practice is helpful Read More

2023-11-02T12:43:53+00:00November 2, 2023|Kim's Blog, Lawyers, Marketing, Selling, Social Media|
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