Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns Read More

2022-12-09T11:51:25+00:00December 9, 2022|Kim's Blog, Marketing, Property, Statistics and trends|

How to write a successful property plan for your charity – presentation by the Ethical Property Foundation (EPF)

This was an excellent presentation for two reasons. First, I am a Trustee of a charity with owned and leased properties and found the information really helpful. Second, I thought it demonstrated a great way for surveyors to market their services to a niche sector – in this case charities Read More

2022-01-28T15:32:34+00:00January 28, 2022|Kim's Blog, Management Skills, Property, Strategy|

Conference review: Rebooting Marketing for Growth – 26th Professional Marketing Forum Conference 2021

A version of this article appears in the November 2021 edition of PM Forum Magazine: “Conference review: Rebooting Marketing for Growth – 26th Professional Marketing Forum Conference 2021”  It seemed like just yesterday when we were poised in front of our screens at home attending the first online PM Forum Read More

2021-11-03T14:37:20+00:00November 3, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Five pitch insights – M&BD adding value, pitch processes, knowledge base, content production and alternative presentations

Earlier this week I facilitated another day workshop for MBL on pitching “Pitch Perfect - How to Prepare & Present Winning Pitches & Tenders” . Delegates represented law and property firms and both marketing/business development professionals as well as fee-earners. While we covered a huge amount of material, there were Read More

2021-10-02T13:41:20+01:00October 2, 2021|Kim's Blog, Lawyers, Marketing, Selling|
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