Following the recent compilations of case studies for law firms (Marketing and Business Development (MBD) law firm case studies) and accountancy firms (Marketing and Business Development (MBD) accountancy firm case studies), here are some from property and real estate firms. Marketing and Business Development (MBD) property firm case studies (2024-2025). Read More
Following the recent Marketing and Business Development (MBD) law firm case studies, here are some Marketing and Business Development (MBD) accountancy firm case studies (2024-2025). Shortly, I will publish the final series – for property and real estate firms. Whereas there was real variety in the law firm case studies, Read More
I’ve been remiss in collating recent marketing and business development case studies. The last batch I published was Marketing and BD case studies in legal, accountancy, consultancy (April 2024) and Marketing case studies – Digital thought leadership campaigns (February 2025). So here is a bumper edition which serves as a Read More
As a long-standing member of the Institute of Directors I was surprised to learn that there is special interest groups for Marketing Communications | Institute of Directors. So I attended one of its webinars yesterday: “Are you really listening – Unlocking innovation and engagement in the workplace” which focused on Read More
I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book. I recently researched top marketing books and – surprise – this Read More
