The PM Forum Proactive Marketing Executive workshop has been running successfully for many years. We update the content regularly to reflect the changes taking place in marketing, digital marketing, the professions and the world at large. We cover a wide range of topics on strategic marketing, tactical marketing as well Read More
Health warning: This book "The Analytical Marketer – How to transform your marketing organization" by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation. This is an Read More
Earlier this year, Draw Group released its third Legal Sector Digital Benchmark study into the web sites of 30 law firms – analysing 55 touchpoints on the “path to purchase” model (awareness, engagement, conversion and loyalty). Of the 30 websites the report examined: Website design Conventions are changing. Designs that Read More
Integrated marketing can be a challenge. It can be especially difficult trying to integrate and co-ordinate various strategic marketing and business development initiatives in a professional services firm. Particularly as fee-earners can have short attention spans and quickly grow weary when presented with another new marketing programme. Typically in a Read More
This leader article: "There's a real person behind that Persona" was originally published in the Summer 2016 edition of Professional Marketing magazine for PM Forum members. Don’t get me wrong. I’m delighted to see the professionalization of marketing and business development supported by sophisticated software. There are amazing analytics programmes Read More
