Social media session with SCL (Society for Computers and Law)

Posted on: November 11, 2011

As a member of the Media Board of this great organisation, the topic of social media had been raised a number of times at recent meetings. So I was asked to lead a short (2.5 hour) session on social media in the legal profession generally, how lawyers as individuals can use social media effectively and the extent […]

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Book Review: The Marketer’s Handbook: Reassessing marketing techniques for modern businesses By Laurie Young

Posted on: July 29, 2011

I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing – to write a review for Professional Marketing magazine which will appear soon. Here are some additional thoughts… There were moments when I […]

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Marketing needs to be more accountable – Malcolm McDonald

Posted on: December 31, 2010

During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts a year down the line. […]

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Book review – From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan

Posted on: November 15, 2010

I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on humankind. Lofty ideals indeed. Early […]

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Marketing professional services to High Net Worth clients

Posted on: August 7, 2010

If I had a pound for every time a private client lawyer, accountant or surveyor said “We are targeting High Net Worth” clients I would be a very high net worth person myself. Whilst saying you are marketing professional services to High Net Worth clients sounds like a strategy it isn’t  focused enough. The core issue is the […]

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