Technology Archives - Page 20 of 28

Legal marketing case study: Focused newsletters at the heart of client relationship and events programmes at Aaron & Partners

The following "Marvellous Marketing" legal marketing case study on Aaron & Partners appeared today on Legal Technology Insider -http://www.legaltechnology.com/latest-news/kim-tasso-aaron-and-partners/ Kim Tasso on Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners Added by Charles Christian on the 5th Sep 2013 at 10:35 Read More

Kim Tasso2013-09-05T15:06:11+01:00September 5, 2013|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Web Sites|

Book review: The seven keys to managing strategic accounts – Sallie Sherman, Joseph Sperry and Samuel Reece
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Book review: The seven keys to managing strategic accounts – Sallie Sherman, Joseph Sperry and Samuel Reece

Accountants, Kim's Blog, Lawyers, Management Skills, Relationship Management, Selling, Strategy

Book review: The seven keys to managing strategic accounts – Sallie Sherman, Joseph Sperry and Samuel Reece

A while back I blogged about some of the best books on account management http://kimtasso.com/getting-to-grips-with-key-account-management-kam but I omitted to mention this book (Seven keys to managing strategic accounts) which was published in 2003. It’s important because it is a joint effort with Miller Heiman – the creators of strategic selling® - Read More

Kim Tasso2013-09-04T21:31:46+01:00June 28, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Relationship Management, Selling, Strategy|

Law firms still missing a trick with apps?

The following article appeared today on LexisNexis UK "Future of Law" http://lexislegalintelligence.co.uk/intelligence/blawg/2013/05/law-firms-still-missing-a-trick-with-apps/ In June 2012 I published a White Paper titled “UK law, accountancy and property firms – Are we missing the mobile revolution?”. The main points discussed included: Most UK law firm app development appeared to be focused on Read More

Kim Tasso2013-09-08T18:40:08+01:00May 29, 2013|Kim's Blog, Lawyers, Marketing, Strategy|

Project Management in Marketing

Project management has been a part of my life for a very long time. Back in 1988 when I led the marketing team at Deloitte management consultants (it was called Touche Ross in those days) I helped put together the first marketing campaign for the new project management team. I remember Read More

Kim Tasso2015-07-06T15:22:52+01:00May 20, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property|

Book Review – “Share this – the social media handbook for PR professionals”
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Book Review – “Share this – the social media handbook for PR professionals”

Accountants, Kim's Blog, Lawyers, Marketing, Social Media

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations. I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Read More

Kim Tasso2025-04-10T16:37:51+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|