As part of the preparation for a new digital PR course presented through the PM Forum, I am interviewing some leading practitioners in the professions for their views. Kelso Consulting http://www.kelsopr.com/ is an agency comprising around eight people which has long operated in the professions – working for accountants, lawyers and management Read More
I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More
It’s not often that I am stopped in my tracks by really inspired marketing of legal services but it happened this week. And in the area of marketing of family law services. The family legal market is going through a period of unprecedented change – Legal Aid has been swept Read More
Most marketers in the professions understand the value of thought leadership as a tool for positioning a firm, creating new markets and services, driving innovation and, of course, raising profile and generating leads and interest from clients and potential clients. But what I perhaps hadn’t appreciated was how important it Read More
Tim Prizeman’s Kelso Consulting has produced a great report on this subject which is available from http://www.kelsopr.com/downloads He reports that there has been a dramatic rise in LinkedIn usage amongst the larger firms with almost half the personnel having a LinkedIn account compared to under a quarter last year. Law Read More
