Property marketing case study – Integrated campaign on farmland value from Savills rural team

Posted on: April 26, 2019 Property marketing case study – Integrated campaign on farmland rents from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]

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Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®

Posted on: April 19, 2019 Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®

This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King private client wealth proposition. It was written by Robert Pinheiro, the firm’s Senior Marketing and CRM Manager. I was particularly pleased to see the firm’s success having worked with […]

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Thought leadership campaigns and project management: Eight Essentials

Posted on: September 21, 2018 thought leadership campaign project management

At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion:  1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought leadership needs an entrepreneurial approach […]

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Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA

Posted on: June 8, 2018 Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA

I’m always on the lookout for great marketing and communications campaigns and I found an excellent sector initiative by a UK wide accountancy association – Manufacturing and engineering benchmarking thought leadership at MHA. It’s a good accountancy marketing case study. The main research publication is the annual report (the latest is for 2017/2018 but it […]

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Google and social media advertising

Posted on: April 5, 2018 Google and social media advertising

Working predominantly with business-to-business (B2B) professional services firms, there is little opportunity to do much advertising. Most of the firms I work with focus on generating online interest through content management and search strategies although social media advertising is becoming increasingly popular with some law, accountancy and property firms. I’m also interested in how social […]

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