Training

Marketing Executives develop empathy in seeing things from the fee-earners' perspective

It was a full house (including Marketing Executives from some Magic Circle law firms and Big Four accountancy practices) at this week’s PM Forum full day training session on “Growing your role: The Proactive Marketing Executive” which was kindly hosted by Withers solicitors in the shadow of the Old Bailey Read More

2014-10-18T15:51:31+01:00October 18, 2014|Accountants, Kim's Blog, Lawyers, Marketing|

Creativity 7 – Creativity and good and bad stress

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of my public and in-house training courses on the subject with regards to strategy, marketing campaigns and business development. Please let me know (kim@kimtasso.com) if you would like further details of half Read More

2014-10-09T15:15:51+01:00October 9, 2014|Kim's Blog, Management Skills, Marketing|

Business development for professional service firms – Summary of MBL seminar

Here is a summary of the highlights of the MBL “Business development for professional service firms” conference which took place in London on 1st October 2014. The delegates were an interesting mix – half were fee-earners and the others were marketing/business development professionals. Medium sized law firms dominated although there Read More

Moving your career beyond Head of Marketing – PM Forum event report

KPMG hosted a panel discussion last night where some of the brightest stars of professional services marketing shared their reflections, insights and advice on how to break through to the next step of your career beyond Head of Marketing roles. I’ve summarised the key points from speakers and contributors (Simon Read More

2014-09-18T12:11:09+01:00September 17, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing|
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