Training

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

At the recent PM Forum  online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. In the 2023 Annual International Marketing Benchmark - PM Forum and Meridian West (kimtasso.com) client Read More

2023-06-27T10:19:23+01:00June 27, 2023|Accountants, Kim's Blog, Lawyers, Marketing|

Lessons from digital marketing webinars (June 2023)

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). It’s hard to find valuable and reliable sources of information so I wanted to share some insights from some excellent webinars I recently attended. Lessons from digital marketing webinars (June 2023): How to get Read More

2023-06-19T09:32:46+01:00June 12, 2023|Kim's Blog, Marketing, Social Media, Web Sites|

Being more strategic – Case studies and insights (Ireland May 2023)

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland  on “Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. So there should be something for everyone – Read More

Assertive communication: The importance of voice

At the PM Forum  half day workshop on “Impact, assertiveness and effectiveness” there were delegates from law, intellectual property and accountancy firms. Some felt these skills weren’t taught at university and others wanted help to develop their roles and grow personally. Some were new to their roles and professional services Read More

2023-05-16T11:58:28+01:00May 16, 2023|Kim's Blog, Management Skills, Relationship Management|

Conversation skills book review 2 – How to talk to anyone: 92 little tricks for big success by Leil Lowndes (1999, 2017)

I’m often asked to provide training in conversation skills. Whether it’s for confident or commercial conversations as part of the networking skills toolkit or part of relationship building or sales conversations. I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns Read More

2023-05-22T15:51:24+01:00May 15, 2023|Kim's Blog, Relationship Management, Selling|
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