For one of my law firm clients I return each year to deliver two modules of their Management Development Programme – one is on strategic marketing (and the link with the business plan) and the other is on tactical marketing and selling – for the latest batch of “management trainees” Read More
Whilst drafting an article on the future challenges for those with marketing careers in the legal profession for Legal Marketing magazine, I pondered on the trend of qualified and experienced lawyers moving into marketing careers. Many years ago it was suggested as an alternative career to returning female lawyers who Read More
On Wednesday evenings after a hard day in the office between 6pm and 8pm, a group of dedicated young marketers from the professional services sector study hard for their Chartered Institute of Marketing (CIM) professional qualifications in the lovely Barclays building in Canary Wharf. As well as some students from Read More
During the management education course I was running today at the fabulous training centre at the Institute of Director hub at Old Broad Street House, we spent some time contemplating good management (which is not the same as good leadership) and considered a number of interesting issues. Amongst them was Read More
I spent yesterday in the City with 17 young marketing and business development executives at one of my popular “Proactive Marketing Executive” training courses. As well as delegates from lawyers, accountants and architects in large and medium sized firms in London there were a group from Bristol and one from Read More