Kim TassoBook Review: Malcolm McDonald on value propositions – How to develop them, how to quantify them (by Malcolm McDonald and Grant Oliver)
Posted on: May 7, 2019
This book review of “Malcolm McDonald on value propositions – How to develop them, how to quantify them” appeared in the April 2019 edition of Professional Marketing magazine. https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Like much of Malcolm McDonald’s superb work, this isn’t an easy read as the proposed approach is thorough and analytical. It will, however, appeal to those […]
Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories (2018)
Posted on: November 8, 2018At the 2018 Professional Marketing Conference (see http://kimtasso.com/professional-marketing-forum-conference-report-2018-the-bare-necessities/), there was the usual client panel where clients of legal, accountancy and property professional services firms gave their views on marketing and client service. Continuing the series of Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories provide their […]
Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness for marketing and BD executives
Posted on: March 30, 2018
At a recent assertiveness, impact and effectiveness workshop for marketing and BD executives we considered our various heroes and heroines. Jessica Pearson, managing partner of a fictitious New York law firm in the television series Suits, was considered an exemplar of assertiveness, impact and effectiveness. A good role model because Jessica fulfils all three aspects […]
How do you make a personal impact? Stand out, speak up and make a difference
Posted on: March 2, 2018
How do you make a personal impact? A good first impression and personal impact supports the development of strong business relationships. There are a number of things you can do to make an impact around four topics – how you appear, what drives you, what you say (and how) and what you do. You need […]
Trust for better business relationships
Posted on: February 16, 2018
I recently presented a masterclass for some lawyers on the topic of trust for better business relationships. Here are the highlights: What is trust? Trust is a belief. It refers to ideas concerning risk, power and dependency. It is a means of reducing uncertainty so that an effective relationship may develop and we feel able […]