Rather late to the party, I attended a carbon literacy workshop as it’s recommended learning for my students on the Marketing Manager Apprenticeship – a Level 6 Qualification. It is produced by Cambridge Marketing College (CMC) and presented by fellow tutors Nigel Clark | LinkedIn and Neil Wilkins | LinkedIn. Read More
Client listening, research and insight are the lifeblood of professional services marketing. Because marketing is about anticipating and meeting client needs profitably. And client research is required for just about everything including: needs analysis, strategic planning, marketing planning, branding, key account management (KAM), targeting, service delivery, client experience management, pitching Read More
As a result of recent articles and blog posts on mental health in marketing (see Improve mental health at work, in marketing and for women) I was invited by Kiran Kapur | LinkedIn – CEO of Cambridge Marketing College to join her on a podcast. Why Marketers Are Struggling — Read More
Law and accountancy firms from UK, Ireland and Poland were represented at the recent PM Forum workshop: “The Proactive Marketing and Business Development Executive”. Echoing a recent session for MBD assistants (The highs and lows from a new MBD assistants’ point of view), there was a desire for more time Read More
Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More
