Statistics

Diversity Debate – Women on Boards?

The other day there was a piece about the lack of women on UK Boards in the Evening Standard http://www.standard.co.uk/news/uk/boardroom-doors-are-still-closed-for-women-8084093.html The key points were that: Not one woman has joined the board of any of Britain’s biggest companies in the past year In the past two years, of 87 executive Read More

2013-08-08T20:50:37+01:00August 31, 2012|Kim's Blog, Statistics and trends|

Hubspot’s guide on 15 business blogging mistakes

Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: http://www.hubspot.com/15-business-blogging-mistakes-and-easy-fixes/ - although there were a couple of the 15 points which appeared to duplicate information. One of the most valuable elements of the ebook is the statistics: Read More

Highlights from the McKinsey article on demystifying social media

In April, McKinsey management consultants published an article on social media with a specific focus on its value in consumer marketing and on its “consumer decision journey” model. The full article is here: http://www.mckinseyquarterly.com/Demystifying_social_media_2958 Whilst it is not directly relevant to the professions, there are some statistics and case studies Read More

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