This morning I worked with 18 young marketing and BD assistants on a PM Forum course on “Practical and Professional skills”. We covered a lot of ground. But there was a series of group workshops where they demonstrated just how much they knew by identifying 10 top tips in a Read More
As part of its service to its professional service clients, Kelso PR provides a series of short, free seminars for fee-earners. Last Friday I attended a session titled “Winning clients in a difficult environment” to see what they were like. It was a relatively small group – about 25 or Read More
In many marketing and BD teams, the focus is on managing large, central client or CRM databases into which everyone enters their clients, referrers, contacts and activities so that some sort of co-ordination, planning and tracking can take place. But many lawyers, accountants and surveyors continue to resist using such Read More
We all need to update our knowledge and as it is a very long time since I did my MBA I went along to the offices of McGraw-Hill in Canary Wharf on Monday to get my brain cells working like an MBA student again. Banking sector Dr Peter Hahn (Cass Read More
A while ago I watched an excellent webinar from Hubspot http://www.hubspot.com/ featuring Dan Zarrella of “Science of social media” fame (I love his dismissal of vague advice as “unicorns and rainbows”). He demonstrated an incredible use of data to analyse every aspect of his online marketing and provided some interesting insights – Read More