It was great to welcome the Optix Solutions team to deliver its first online training session for PM Forum on 4th September. This new session “Creating a Leading Digital Marketing Strategy” guided delegates through the process of creating and implementing a digital marketing strategy. It comprised three elements: a) digital Read More
Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More
I’ve reviewed many books on coaching and mentoring over the years. This Financial Times Guide was published in Spring 2024 and is particularly attractive to leaders who want to understand the value of mentoring in the workplace. It will be valuable to human resources professionals who implement or improve their Read More
This book will be of interest to experienced coaches (beginners will need to be familiar with coaching fundamentals – introductory books are listed below). It explains how Gestalt therapy techniques can be used in coaching situations. I’ve written this review as a supplement to the resources available to those who Read More
At the recent PM Forum - PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” the issue of how to work with people with fixed views and closed to new ideas or refuse to consider change arose several times. We avoided using labels such Read More
