Top persuasive writing tips – Audience, structure and content (Feb 2019)

Top persuasive writing tips – Audience, structure and content (Feb 2019) Posted on: February 9, 2019

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]

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Team management issues – Managing up, boundaries and broken relationships

Team management issues – Managing up, boundaries and broken relationships Posted on: February 4, 2019

At the December 2018 presentation of a delegation, coaching and team management training workshop (http://www.pmforum.co.uk/training.aspx) delegates were particularly interested in the following team management issues – managing up, boundaries and broken relationships. Managing up Managing up is “Understanding your boss’s position and requirements and making yourself known as a stellar employee by exceeding his or […]

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Getting to grips with Instagram marketing in professional services

Getting to grips with Instagram marketing in professional services Posted on: January 28, 2019

I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso1.wpengine.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I noted that there were a […]

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Effective marketing – a discussion with managing partners

Posted on: January 11, 2019

At the end of 2018 I was invited to facilitate a Managing Partners’ Forum (http://www.mpfglobal.com/) breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of the key points I […]

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Better Business Relationships has been entered into the Business Book Awards

Better Business Relationships has been entered into the Business Book Awards Posted on: January 2, 2019

What an exciting start to the year! My latest book Better Business Relationships has been entered into the Business Book Awards (BBA). In March 2018 I was delighted to join the fantastic editorial team at Bloomsbury Business and some of its leading authors at the inaugural Business Book Awards. It was a glorious event. On […]

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