At the recent MBL session on “Boost Your Confidence at Work – A toolbox for professionals” we explored confidence in the workplace. Both what affects how we feel inside (self-confidence) and what we convey to others (confidence). We explored numerous tools to help us feel more confident internally and externally. A couple of Read More
Client listening, research and insight are the lifeblood of professional services marketing. Because marketing is about anticipating and meeting client needs profitably. And client research is required for just about everything including: needs analysis, strategic planning, marketing planning, branding, key account management (KAM), targeting, service delivery, client experience management, pitching Read More
Anxiety and depression are two of the most common reasons people seek therapy. Psychoeducation involves learning about and understanding mental health and wellbeing. I regularly review self-help books relating to counselling and psychotherapy as part of my service to support therapy clients. This book focuses on anxiety (particularly health anxiety). Read More
As a result of recent articles and blog posts on mental health in marketing (see Improve mental health at work, in marketing and for women) I was invited by Kiran Kapur | LinkedIn – CEO of Cambridge Marketing College to join her on a podcast. Why Marketers Are Struggling — Read More
December’s “Be more strategic” PM Forum – PM Forum workshop for marketing and business development (MBD) professionals moved back to a full day format following feedback from previous delegates. Law and accountancy firms were represented on this session – during which there were various threads on strategy conversations. Promoting strategic conversations with Read More
