Yesterday I attended the annual Professional Marketing Forum Conference: “Live your brand values and enhance the client experience”. As always, there were many excellent speakers and lots of food for thought – detailed comments will appear in my article in the next edition of Professional Marketing magazine. http://www.pmforum.co.uk/magazine/current_issue.aspx But for me, Read More
I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing - to write a review for Professional Marketing magazine which will appear soon. Book Review: The Marketer’s Read More
Having recently attended Netlaw’s Key strategies for law firms conference http://kimtasso.com/key-strategies-for-law-firms-netlaw-conference-report I was keen to see whether the accountants were concerned with the same issues. Chatham House rules were in place for this event so it is not possible to attribute the comments to particular individuals but amongst the speakers were: Read More
On the basis that I believe in keeping an open mind, avoiding complacency and lifelong learning I took myself along to hear what I hoped would be some of the latest thinking in law firm management. So here’s my observations and personal highlights from the conference (for those who didn’t Read More
It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional Read More