Here are the key thoughts from the delegates on a recent PM Forum training course on “Practical and professional skills for marketing and business development assistants” http://www.pmforum.co.uk/training/
Goals – Without goals, it is impossible to measure contribution, effectiveness and success. Goals are also important personally in terms of understanding where your career is going in the long term and what you need to achieve in the short term.
Focus – Assistants are sometimes faced with an overwhelming number of demands on their time with requests for help from sectors, departments and individual fee-earners in addition to the ongoing firm-wide projects, programmes and reporting requirements. Focus – driven by goals – helps you cut through the noise.
Confidence – We need to be confident in our own abilities (whether from qualifications, experience or preparation) before we can expect others to be confident in us. We can use psychology to help us convey confidence even when we don’t feel it. Perception is important – both of ourselves and how others see us.
Understanding – One of the principles of marketing is to ensure that we understand what our clients want and to anticipate their future needs. This is both for those clients who are external to the firm where we invest in research or client listening programmes or those internal partners and fee-earners seeking our support. Empathy is a key skill here. http://kimtasso.com/faq/emotional-intelligence-eq-important/
Strategy – Once we have analysed the current position and identified the challenges and set goals for what we want to achieve, we must develop a strategy to ensure that the goals are achieved most efficiently and effectively. Strategy is about making choices. http://kimtasso.com/marketing-planning-in-a-nutshell-selecting-a-strategy/
Planning – Planning is what happens when all the analysis and thinking on the current situation, challenges and goals has been completed and the strategy has been agreed. It is the process of thinking in advance what needs to be done and when and how much – in time and cash – it is going to cost.
Assertiveness – We need to speak up for ourselves. Whether this is in the form of gentle but firm challenge or articulating our needs or standing our ground. We need to avoid passive aggressive resistance.
Outputs – Regardless of how hard we work, ultimately we will be measured on the outputs and outcomes of our work rather than the inputs. http://kimtasso.com/productivity-inputs-vs-outputs/
It was a diverse group of young marketing professionals from a range of legal, accountancy and consultancy firms (sadly no one from the property industry) representing global and local firms. Interestingly, in the group of 16 there was only one with a professional qualification in marketing.
- Crazy busy – Overstretched, overbooked and about to snap (Book review) - Dealing with stress
- Training options for turning a PA into a marketing assistant
- Top 10 tips in marketing communications - Marketing and BD assistants share their knowledge
- Old and new digital marketing qualifications
- Getting it past the partners – All about buy in
- Twenty years and counting - The past and future of professional services marketing
- Reinventing marketing – beyond the 4Ps
- Views on the new marketing standards from CIM?
- 2014 CIM professional marketing qualifications syllabus changes
- Marketing Executives develop empathy in seeing things from the fee-earners' perspective
- Career coaching and counselling – with Kim Tasso
- Positive, persuasive and persistent - Therapy and theory of partner buy-in
- The power of three in personal introductions (BrandMe)
- Improve learning effectiveness – Using Kolb’s learning styles
- 3 themes from marketing planning – Stepping stones, persuasion and momentum
- 7 building blocks of a proactive marketing executive (2015)
- Four questions from secretaries on marketing and business development: thought leadership, campaigns, social media and search engines
- 10 steps to create a business development campaign
- Checklist: 25 practical and professional skills for marketing and business development assistants (2015)
- Dear fee-earner, Love from Leeds: Why you should allow your marketing and business development team to help you to develop campaigns
- Top tips for motivating people
- Marketing planning in a nutshell – Selecting a strategy
- Content development – Get blood out of a stone
- Achieving buy-in – Oranges, elephants and dancing
- Managing teams and virtual teams – 13 top tips
- Soft skills – Boost your self-confidence and confidence (Video)
- Marketing and Business Development Assistants: The impact of Covid
- New Marketing and Business Development Assistants – Brands, Digital Marketing and Career Planning
- Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants
- Getting what you want and how to say “No” – Assertiveness skills
- Proactive Marketing Executive – Eight top tips (Feb 2018)
- What marketing and business development assistants would like to say to their fee-earners
- Marketing secretary and PA: Three roles where secretaries and PAs contribute to marketing and business development success
- 20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives
- Developing the roles of marketing and BD secretaries, PAs and EAs
- Future marketing manager – Perception, Motivation and Planning (Oct 2017)
- Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness for marketing and BD executives
- Six insights from marketing and business development assistants
- Assertiveness, confidence and effectiveness for young marketers
- Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)
- Effective marketing Secretary: Seven reasons why secretaries make brilliant marketing and BD assistants
- Insights into the needs of the latest generation of M&BD Assistants
- Be more visible – the PVI model
- Insights into assertiveness, confidence and effectiveness (2020)
- Two big guns of communication – Face-time and reframing
- Internal relationships – 60 ideas to help marketing professionals forge stronger relationships with lawyers, accountants and surveyors
- How to design a marketing and business development team